Stories that inspire the next generation of students.
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From 2019-2021 I created paid and organic posts on the Rotman website, LinkedIn, Facebook and Twitter for the Rotman School of Management at the University of Toronto.
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Using the brand guidelines provided by Rotman, I wrote copy, sourced and adjusted images, and created both short-form and long-form content. I also tracked engagement through clicks, and A/B tested different versions of creative. The potential candidate for Rotman programs was center of our meaning behind the campaign and finding ways to able to connect in a way that resonates.
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Our posts generated thousands of views, along with reshares from individuals outside of the community.
HOW IT STARTED/HOW IT’S GOING CAMPAIGN
A campaign showcasing MBA career transition from various industries. Throughout this campaign, each student was interviewed and showcased on Rotman’s social media accounts.
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Moving up higher than anticipated
Simran’s journey through discovering her true leadership potential.
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Honing in on strategy
Fouad had gained plenty of experience and exposure. Although he had worn many different hats, he was craving a greater change.
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From healthcare to business
Jill’s leap into the unknown world of an MBA turned out to be a rewarding one.
Social Posts + Blogs
