Just a reminder that good strategy should still feel human.

I’m a strategic thinker working at the intersection of customer strategy, brand, and lifecycle marketing. With 5+ years of experience across Walmart USA, TD Bank, and The Drake Hotel, I design behaviour-led engagement strategies that strengthen relationships and drive growth across digital and CRM channels.

I combine creative strategy, data, and emerging technology to shape integrated customer experiences, with a growing focus on how AI can enhance relevance, timing, and connections at scale.

Always open to thoughtful collaboration and new ideas in customer strategy and experience design.